Lehrende: Prof. Dr. Martin Tröndle
Veranstaltungsart: Seminar
Orga-Einheit: Communication & Cultural Management
Anzeige im Stundenplan: Audience Studies
Semesterwochenstunden: 3
Credits: 6,0
Standort: Campus der Zeppelin Universität
Unterrichtssprache: Englisch
Min. | Max. Teilnehmerzahl: 5 | 35
Prioritätsschema: Standard-Priorisierung
Inhalte: Audience Studies, 241116, can be chosen by BA and MA students. Why do people visit arts and cultural organizations and what do they experience there? What effect do certain art objects, the music, the space, etc. have on visitors? Why do some people never or very rarely go to cultural events? These questions have been investigated by various disciplines for almost a hundred years.
Lernziele: The course provides a research-based introduction to various research approaches to museum- and concert-visitor research as well as non-visitor research. Students gain insight into research questions, methods and results of canonical and current research on art from a psychological and sociological perspective. Special emphasis is placed on attracting visitors, with a further focus on the use of digital media. Several guests from the field will be invited to talk about their current projects in the area of visitor acquisition and visitor retention.
Weitere Informationen zu den Prüfungsleistungen: For BA Submission of a written concept paper for the examination, max. 250 words. The concept paper must be submitted by 24.11.24. Presentation 29.11.24: Presentation of the paper using 4 slides: What is the problem? Why is it a problem? How should it be investigated (method)? What do we expect from it? Feedback in the seminar, followed by the written examination (max. 1200 words), OR a radio feature (15 min). The examination can be taken alone or in pairs. The examination also consists of active participation in the seminar. For MA Submission of a written concept paper for the examination, max. 250 words. The concept paper must be submitted by 24.11.24. Presentation 29.11.24: Presentation of the paper using 4 slides: What is the problem? Why is it a problem? How should it be investigated (method)? What do we expect from it? Feedback in the seminar, followed by the written examination (max. 2000 words), OR a radio feature (25 min). A draft of a research proposal or an essay in the field of (non-)visitor research (Chicago style) must be submitted. The examination can be taken alone or in pairs. The examination also consists of active participation in the seminar, including thorough preparation for the sessions.
Literatur: IMPORTANT A detailed plan for all seminar dates will follow and will be uploaded for the first session. The preparatory texts will also be uploaded. Please print the texts and bring them with you.
