|
Instructors: Dr. Cordula Nitsch
Event type:
Seminar / exercise
Org-unit: Communication & Cultural Management
Displayed in timetable as:
Communication
Hours per week:
3
Credits:
6,0
Location:
Campus der Zeppelin Universität
Language of instruction:
Englisch
Min. | Max. participants:
5 | 30
Priority scheme: Standard-Priorisierung
Course content:
The study of communication has led to the formulation of numerous theories by various academic disciplines. The course will start with an overview of different definitions, perspectives and models of communication. We then address key theories in the field of communication science and media studies (e.g. Two-Step-Flow of Communication, Spiral of Silence Theory, Cultivation Theory). We will cover the emergence of these theories in light of their historical context, and discuss their basic assumptions and empirical testing. Given that most theories were developed in the second half of the last century, we will also discuss the consequences of media change for the theories. What challenges do theories face with the proliferation of media channels and media content – especially since the emergence of the Internet? Do the theories still hold in the context of a digitalized world and what adjustments may need to be made?
The course consists of input on the basic assumptions and emergence of the theories, followed by student presentations on specific aspects of the theories. We will further discuss selected texts together and apply the theories to current issues.
Educational objective:
At the end of the course, you will have acquired knowledge on central communication theories. You will be able to understand, discuss and question communication theories, and to apply them to current issues.
Further information about the exams:
Midterm: Presentation
Endterm: Paper
Detailed information on ECTS-requirements will be given (and discussed with you) in the first session of the course.
Mandatory literature:
Literature for the individual sessions will be provided at the beginning of the course. Recommend basic literature:
Croucher, S.M. (2015). Understanding Communication Theory. A Beginner’s Guide. New York & London: Routledge.
McQuail, D. (2010). Mass Communication Theory (6th ed.). Los Angeles: Sage.
|
