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Instructors: Prof. Dr. Ellen Enkel
Event type:
Seminar / exercise
Org-unit: Corporate Management & Economics
Displayed in timetable as:
R&D Metr. &
Hours per week:
3
Credits:
6,0
Location:
Campus der Zeppelin Universität
Language of instruction:
German
Min. | Max. participants:
5 | 35
Priority scheme: Standard-Priorisierung
Course content:
| Focus of seminar
This part of the module will focus on enhancing creativity as well as the measurement of the output and outcome of the R&D and company's R&D performance. Many practical company examples and studies will help the students to apply their knowledge into practice and develop a measurement system in a real company setting. The interdisciplinary topics will be discussed from multiple perspectives.
Topics:
| Innovation management and process development;
| Influence factors on measurement and creativity;
| Tools enabling search;
| R&D metrics and key performance indicators;
| Enhancing creativity through creativity methods;
| Measurement of company performance.
Educational objective:
| Goals of seminar
Due to the fact that this seminar corresponds to a research seminar, your active participation is required. Based on the selected research articles in the seminar schedule, we will discuss and elaborate on different questions in the context of knowledge management.
You will...
- Learn about the objectives and the strategy support of innovation management
- Learn about the innovation processes and their link to strategy
- Learn about how to enhance creativity
- Learn about different task and tools in the innovation process
- Learn how to analyse company’s metrics system
- Experience how to connect theory and practice in innovation management
- Learn how to collect and analyze empirical data in order to approach a specific problem/ question in the context of open innovation
- Contribute to theory building in these areas.
Further information about the exams:
| Requirements
Presentation/mini-workshops (1-2 students, 20 mins)
One to two students (depending on the number of students in the course) need to prepare one creativity or measurement tool in the course. Please give a theory based introduction what the tool is for, how is it working and how to use in (context, number of participants, skills needed etc.) and a critical assessment. Please apply the tool with one practical example in the course to be tested by all students. The topics are scheduled due to the topics of the individual sessions.
Criteria and specifications for oral group work
Reached score (max. 25 per category)
1. Introduction and literature review:
- Focus on a selected issue
- Selection of additional relevant academic literature and connection of relevant research streams (focus on peer-reviewed academic journal articles)
2. Discussion and conclusion:
- Clear understanding of the content and background of the article and topic, clear structure of argumentation
- Interpretation based on discussion (e.g. comparison with additional literature)
3. Creative and insights and novelty value:
- Extent to which you show intellectual depth and a critical assessment with regard to the existing literature
- Extent to which you come up with new and valuable research ideas and approaches (e.g. extension of theory)
4. Form and presentation style :
- Consistent citing of literature (accuracy and consistency in both text and reference list), time keeping
- Academic writing including correct grammar, punctuation and spelling
Total score
100
Case study presentation (3 students per group) about how to enhance creativity and measure the outcome in one specific company:
In order to early specify your company and to collect data, I expect you to present a synopsis (5-10 Min each group, presentation of 3 slides) at 26. March 2019.
Please address the following aspects within your synopsis:
- Prepare a short introduction regarding case company
- Specify a research question, formulate propositions based-on theory and deliver the theoretical background (How does the company enhance creativity and measure the results of it?)
- Specify how you intend to collect your data and choose an adequate method regarding your research question (qualitative data collection and analysis)
- Formulate research objectives of your paper if possible
- Prepare an initial list of references which you used as basis (please be consistent with citations and stick to same form; use other research articles as orientation)
Your final empirical research presentation shall encompass 10 slides. You will additionally present your results in our session at the 30 of May (20 mins presentation, 10 mins discussion)! The presentation shall be written in English and is evaluated as group performance, i.e. every student in a group will receive the same grade.
When selecting your references, please predominantly use peer-reviewed journal articles (~70%) with regard to the categories A+, A, B or C according to the VHB Jourqual 2.1.
Link to VHB Jourqual ranking:
http://vhbonline.org/de/service/jourqual/vhb-jourqual-21-2011/jq21/
Beside these peer-reviewed journal articles, you can also cite books or other journal articles (~30%).
I ask you to submit your final presentation until May 30 via email to ellen.enkel@zu.de and paper@zu.de. Please, adhere to the listed deadline and conditions, since exceptions will not be made.
Mandatory literature:
| Literature
a) Before each seminar session, you need to carefully read and prepare the selected research articles which are listed in the seminar schedule at the end of this course outline. Please download them by yourself via the ZU databases (Ebsco, JStor, etc.) or via GoogleScholar. The relevant books are available in the ZU library.
Modulbeschreibung:
see course ouline
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