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Instructors: Prof. Dr. Ellen Enkel
Event type:
Seminar / exercise
Org-unit: Corporate Management & Economics
Displayed in timetable as:
R&D Metr. & Creat.
Hours per week:
3
Credits:
6,0
Location:
Campus der Zeppelin Universität
Language of instruction:
German
Min. | Max. participants:
5 | 30
Priority scheme: Standard-Priorisierung
Course content:
| Focus of seminar
This part of the module will focus on enhancing creativity as well as the measurement of the output and outcome of the R&D and company's R&D performance. Many practical company examples and studies will help the students to apply their knowledge into practice and develop a measurement system in a real company setting. The interdisciplinary topics will be discussed from multiple perspectives.
Topics:
| Innovation management and process development;
| Influence factors on measurement and creativity;
| Tools enabling search;
| R&D metrics and key performance indicators;
| Enhancing creativity through creativity methods;
| Measurement of company performance.
Educational objective:
| Goals of seminar
Due to the fact that this seminar corresponds to a research seminar, your active participation is required. Based on the selected research articles in the seminar schedule, we will discuss and elaborate on different questions in the context of knowledge management.
You will...
- Learn about the objectives and the strategy support of innovation management
- Learn about the innovation processes and their link to strategy
- Learn about how to enhance creativity
- Learn about different task and tools in the innovation process
- Learn how to analyse company’s metrics system
- Experience how to connect theory and practice in innovation management
- Learn how to collect and analyze empirical data in order to approach a specific problem/ question in the context of open innovation
- Contribute to theory building in these areas.
Further information about the exams:
Compulsory attendance in the lecture as also in the exercises is required.
Presentation of case study (1-2 students, 30 mins+15 Mins guided discussion)
One to two students (depending on the number of students in the course) need to conduct one case study about the R&D management of one company. Please give a theory based introduction and a critical assessment. The last part of the case study should give guideline to the company how to enhance creativity and measure the outcome in this specific company.
In order to early specify your company and to collect data, I expect you to present a synopsis (5-10 Min each group, presentation of 3 slides) at the last course block date 08.02.2020.
Please address the following aspects within your synopsis:
- Prepare a short introduction regarding case company
- Specify a research question, formulate propositions based-on theory and deliver the theoretical background (How does the company enhance creativity and measure the results of it?)
- Specify how you intend to collect your data and choose an adequate method regarding your research question (qualitative data collection and analysis)
- Formulate research objectives of your paper if possible
- Prepare an initial list of references which you used as basis (please be consistent with citations and stick to same form; use other research articles as orientation)
Your final empirical research presentation shall encompass 15 slides (30 mins presentation, and 15 mins guided discussion)! The presentation can be written in English or German and is evaluated as group performance.
When selecting your references, please predominantly use peer-reviewed journal articles (~70%) with regard to the categories A+, A, B or C according to the VHB Jourqual 2.1.
Link to VHB Jourqual ranking:
http://vhbonline.org/de/service/jourqual/vhb-jourqual-21-2011/jq21/
Beside these peer-reviewed journal articles, you can also cite books or other journal articles (~30%).
I ask you to submit your final presentation until February 20 via email to ellen.enkel@zu.de and paper@zu.de. Please, adhere to the listed deadline and conditions, since exceptions will not be made.
Mandatory literature:
| Literature
a) Before each seminar session, you need to carefully read and prepare all selected research articles which are listed in the seminar schedule at the end of this course outline. Please download them by yourself via the ZU databases (Ebsco, JStor, etc.) or via GoogleScholar. The relevant books are available in the ZU library.
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