|
Instructors: Prof. Dr. Bjørn von Rimscha
Event type:
Seminar
Org-unit: Communication & Cultural Management
Displayed in timetable as:
Media Management
Hours per week:
3
Credits:
6,0
Location:
Campus der Zeppelin Universität
Language of instruction:
German
Min. | Max. participants:
4 | 24
Priority scheme: Standard-Priorisierung
Course content:
The course first provides an overview of the media market in Germany its players and the special characteristics of the media as economic goods. Subsequently, typical challenges for the management of media are presented and concrete decision-making situations are discussed by example.
Educational objective:
Knowledge: Students know the basic features of the media system in Germany and the theoretical approaches of media economics.
Ability: Students are able to apply their knowledge in exemplary decision-making situations.
Further information about the exams:
Midterm, written paper of 8 pages.
Participants must justify their decisions on several fictitious problems of a media company on the basis of the acquired market knowledge and the theoretical background learned.
Deadline: 30.11.2022
Admitted Aids:
open book
Mandatory literature:
von Rimscha, M. B., & Siegert, G. (2015). Medienökonomie: Eine problemorientierte Einführung. Springer VS. https://doi.org/10.1007/978-3-531-18802-7
Wirtz, B. W. (2019). Medien- und Internetmanagement (10th ed.). Springer Gabler. https://doi.org/10.1007/978-3-658-25224-3
A complete bibliograoghy will be provided in the course.
Modulbeschreibung:
Contents:
The course provides participants with a structured overview of the special features of media markets, media companies and media products. Furthermore, the dynamics of selected media markets as well as the framework conditions of entrepreneurial action in media policy and media law are considered.
Qualification goals:
Acquisition of a comprehensive understanding of the special requirements of managing a media company. Participants will be able to assess and actively shape the strategic situation of media companies in their competitive environment.
Wenn Sie E-Learning Funktionalitäten nutzen möchten, tragen Sie bitte "Ja" ein.:
Yes
|
