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Instructors: M.A. Felix Krell
Event type:
Seminar
Org-unit: Communication & Cultural Management
Displayed in timetable as:
Online Ethnography
Hours per week:
3
Credits:
6,0
Note: In your exam regulations, differing credits may have been specified.
Location:
Campus der Zeppelin Universität
Language of instruction:
Englisch
Min. | Max. participants:
6 | 35
Priority scheme: Standard-Priorisierung
Course content:
In this methods seminar, students learn to take an in-depth look at online communities and explore them holistically through participant observation and qualitative data analysis. No other research method succeeds like ethnography in understanding the motivations, attributions of meaning and lifeworlds of communities very closely along the reality of their members' lives - namely by trying to live and think like an insider, not from the outside looking in.
After a theoretical and practical research introduction, the seminar will lead students through a long-term inquiry into an online scene of the students choice, which will take the place of the second half of the compulsory seminar sessions.
Educational objective:
The aim of the seminar is to teach ethnographic research practice and data analysis. To this end, students learn how to enter an ethnographic field of their choice, how to conduct expert interviews and how to do so online. The risks, challenges and benefits of field research for knowledge production in the social sciences are learned by students through their own experience. The core of the data analysis is the use of MAXQDA, a qualitative data analysis tool. At the end of the course, all participants will have mastered its usage at thesis level.
Further information about the exams:
Since doing ethnography is time-consuming, each student paper is required to be based on at least 1 month of active engagement with the respective field. Since the students are supposed to conduct research during the seminar, this can be easily guaranteed. All necessary data should have already been collected by the last seminar date.
Admitted Aids:
In the seminar, all tools necessary to carry out our work are offered free of charge and explained.
Mandatory literature:
Pink et al. (2016): Digital ethnography: principles and practice
Hine (2015): Ethnography for the Internet: embedded, embodied and everyday
Poferl, Schroer (2022): Handbuch Soziologische Ethnographie
Przyborski, Wohlrab-Sahr (2021): Qualitative Sozialforschung
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