Lehrende: M.A. Jennifer Willoh
Veranstaltungsart: Seminar / Übung
Orga-Einheit: Communication & Cultural Management
Anzeige im Stundenplan: Strategic Marketing
Semesterwochenstunden: 3
Credits: 6,0
Standort: Campus der Zeppelin Universität
Unterrichtssprache: Englisch
Min. | Max. Teilnehmerzahl: 5 | 30
Prioritätsschema: Standard-Priorisierung
Inhalte: The course is research-based and primarily addresses current topics in marketing research. We deal with current studies in advertising psychology. Questions like "Who is especially prone to branding?", "Is there a difference of how information of cheap vs. luxury brands are processed in decision making?", "How do you investigate the effects of advertising?", "What are the techniques of advertising psychology?", "What role do emotions play in the area of branding?", "Does advertising really manage to manipulate the customer?” or "Which brain regions play a role in the perception of advertising?" are addressed.
