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Lehrende: Monika Hengstler
Veranstaltungsart:
Seminar
Orga-Einheit: Corporate Management & Economics
Anzeige im Stundenplan:
Innovation Mgt
Semesterwochenstunden:
3
Credits:
5,0
Standort:
Campus der Zeppelin Universität
Unterrichtssprache:
Englisch
Min. | Max. Teilnehmerzahl:
10 | 35
Inhalte:
*This course is usually offered each semester.*
Today’s industrial economies are driven by the capacity of companies to innovate and the potential to push technological boundaries further. Innovation and technology management (ITM) is part of the strategic management discipline and thus from a strong entrepreneurial relevance. It covers the management of new technologies, products, services and entire business models, in order to strengthen the competitive power of a company.
This seminar covers an initial overview on content and relevance of ITM within the corporate field:
| Session 1: We will discuss basics such as underlying (innovation) management and strategy concepts, the differentiation between invention, imitation, and innovation, as well as between technology and innovation management. We also cover different types of innovation ranging from incremental to radical and from classical product to business model innovation.
| Session 2: We cover topics such as the analysis of the technological and market environment to identify relevant developments by using technology and market life cycle models. We further discuss the adoption of adequate innovation strategies, setting the frame for subsequent innovation activities (incl. Polaroid case discussion in plenum).
| Sessions 3 to 6: We move deeper into selected topics regarding the innovation process, starting at the so called “fuzzy front end” up to the final product or service. Thereby, we discuss basic options and look into tools, methods, and processes of innovation search, selection, and implementation/ marketing.
| Sessions 7 to 10: Finally, we discuss organizational aspects such as knowledge management, innovation culture (incl. Apple case discussion in plenum), measurement of innovation performance (sessions 7 to 9), as well as recent trends and methods in innovation management such as business model innovation (incl. Blacksocks case discussion in plenum), respectively (session 10).
| Final session: Discussion of open topics & final exam preparation
In sum, the course is working with input from and discussion of established theory and recent research (lecture slides and paper discussions by student groups/ in plenum), input from practice (in particular Harvard business case discussions by student groups/ in plenum* as well as guest lectures) and interactive development of existing and own concepts (in-class group work and discussions).
*Amongst others, Harvard business cases include (formerly) leading firms such as Polaroid, Microsoft, IDEO, IBM, Asustek, Tata, Danone, Apple, Google, Pixar, 3M, Nespresso, Zara, Siemens etc.
Lernziele:
The students
| will have a deep understanding on the relevance of innovation within firms,
| know the basics about managing innovation and technology within corporations based on a systematic planning, implementation and controlling of innovation activities,
| understand and recognize different situations and environments regarding technology and innovation and are able to derive specific managerial implications, and
| are able to evaluate and use methods and tools of ITM purposefully.
To acquire this knowledge and skill set, each class is built upon
| Lecture and in-class exercise on/ discussions of theory, methods, and (case) examples
| Paper-based case study analysis and discussion
Weitere Informationen zu den Prüfungsleistungen:
Student groups will present and discuss selected papers and cases (30% of final grade) and have to show their knowledge in a final written exam at the end of the semester (70%).
Mandatory material for final examination
| Lecture material (“recap slides” and verbal presentation)
| In-class exercises including linked papers and cases
| Paper-based case study presentations including linked papers
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