Lehrende: Dr. rer. pol. Dominik Fischer
Veranstaltungsart: Seminar
Orga-Einheit: Corporate Management & Economics
Anzeige im Stundenplan: Strategic Management
Semesterwochenstunden: 3
Credits: 5,0
Standort: Campus der Zeppelin Universität
Unterrichtssprache: Englisch
Min. | Max. Teilnehmerzahl: 10 | 36
Prioritätsschema: Standard-Priorisierung
Inhalte: This course is an introduction to strategy. We learn the basic tools of strategy and how they are implemented. We will cover theories and frameworks. Course topics: - Definition of Strategy and Introduction - Environmental Analysis - Analysis of Resources and Capabilities - Strategic Purpose - Strategic Options - Strategy Selection and Evaluation - Entrepreneurship, Innovation and Strategy - International Strategy including an Institutional Approach - Guest Lecture - Cases Literature Lynch, R. Strategic Management. 7th Edidion: Pearson Further readings will be uploaded.
Lernziele: This course is an introduction to strategy. We learn the basic tools of strategy and how they are implemented. We will cover theories and frameworks. Course topics: - Definition of Strategy and Introduction - Environmental Analysis - Analysis of Resources and Capabilities - Strategic Purpose - Strategic Options - Strategy Selection and Evaluation - Entrepreneurship, Innovation and Strategy - International Strategy including an Institutional Approach - Guest Lecture - Cases Literature Lynch, R. Strategic Management. 7th Edidion: Pearson Further readings will be uploaded.
Literatur: Literature Lynch, R. Strategic Management. 7th Edidion: Pearson Further readings will be uploaded.
