Lehrende: Prof. Dr. Lawrence J. Lad
Veranstaltungsart: Seminar / Übung
Orga-Einheit: Corporate Management & Economics
Anzeige im Stundenplan: Strategic Management
Semesterwochenstunden: 3
Credits: 6,0
Standort: Campus der Zeppelin Universität
Unterrichtssprache: Englisch
Min. | Max. Teilnehmerzahl: 5 | 30
Prioritätsschema: Standard-Priorisierung
Inhalte: Zeppelin University | Strategy | Spring, 2019 | January 21-25, 2019 Dr. Larry Lad | College of Business | Butler University | Indianapolis, IN USA | llad@butler.edu | 317 341-2221 Overview Survival. Growth. Branding. Identity. The fundamental challenge for any enterprise is navigating the market and finding a sustainable place within it. From global competition to new technologies, and from regulatory threats to sustainability, the new reality is what Peter Vaail calls “permanent whitewater”. It needs to be managed. This course is about navigating in this emerging environment. It offers traditional and emerging models about strategy, inquires into personal approaches to change, and reviews both current literature and cases on strategy, change and adaptation. Grading Criteria Class participation 250 Personal Action Plan 5-7 pages 250 due 2/8 Group Presentation 250 Friday 1/25 Group Paper (final project) 250 due 2/15 Schedule Day 1 Why Study Strategy? State of the World Frameworks – 5 Forces, Experience Economy, Eco-systems Thinking Individual assessment: Values Qtr; Ideology Qtr World View discussion Reading: What is Our Work? M. Wheatley Case: Multi-products Case: Jack Welch and General Electric Select Groups Day 2 A Case of Change: The Food Industry Individual Assessment: Decision Style Inventory Reading: Paradox in Food, Lad and Skinner Case: Gerber and Poland Case: Issues management in Food Industry Preparation time for Group Presentations Day 3 Change and the Manufacturing Sector Individual Assessment: Milestones Exercise Read: McKinnsey article on Manufacturing Case: Zara and Fast Fashion Preparation time for Group Presentations Day 4 Technology, Social Enterprise, and the Future Individual Assessment: 101 Wishes Exercise Read: Implementing Strategic Change (book chapter) Case: The Entertainment Industry and Eco System Thinking Case : Apple, Amazon, Facebook, Google Preparation time for Group Presentations Day 5 Student Team Presentations on Non-Market Issues that impact strategy
