Lehrende: Daria Arkhipova; Marco Pavan
Veranstaltungsart: Seminar / Übung
Orga-Einheit: Communication & Cultural Management
Anzeige im Stundenplan: Start-Up Busin Desig
Semesterwochenstunden: 3
Credits: 6,0
Standort: Campus der Zeppelin Universität
Unterrichtssprache: Englisch
Min. | Max. Teilnehmerzahl: 7 | 12
Prioritätsschema: Standard-Priorisierung
Inhalte: The theoretical part of the module introduces the fundamentals of sustainable start-up management and business design. Special attention will be paid to the cultural, media and creative aspects. The module focuses on the transfer of knowledge and skills in the areas of entrpreneurial planning, market analysis, budgeting and the composition of teams and business components. The students are taught how to transform ideas and projects into a suitable business form by means of relevant literture, case studies and expert workshops. In an practical part, the participants develop and analyze their own start-up concepts. Different financing models will be developed, budgets calculated and innovative fundraising strategies developed. The program is structured with a mix of in-class lectures, guest speaker sessions and start-up case studies with the main focus on business strategies and challenges. Participants will be involved in small projects works and workshops. IMPORTANT NOTE: The module will be conducted as a one-week seminar at H-Farm in Veneto, Italy. For AMC-students, the costs for boarding, lodging and tuition (approx. 1.470 € per person) will be covered by AMC program funds. Travel costs might have to be covered by the students (the program directorate will check if financial support is possible). Students from all other master programs are also welcome to register for this course, but will have to cover all costs by themselves.
Lernziele: The students learn the basics and processes of setting up a company and are enabled to endependently develop their own start-up concepts.
