Lehrende: Prof. Dr. Wolfgang H. Schulz
Veranstaltungsart: Seminar
Orga-Einheit: Corporate Management & Economics
Anzeige im Stundenplan: Mobility Innovations
Semesterwochenstunden: 3
Credits: 6,0
Standort: Campus der Zeppelin Universität
Unterrichtssprache: Englisch
Min. | Max. Teilnehmerzahl: 5 | 22
Prioritätsschema: Standard-Priorisierung
Inhalte: Seminar Content: 1. Basics: Mobility Innovation & Digitalization 2. Little Island Economy 3. Mobility and Platform Economics 4. New Business Models for Mobility 6. Mobility and Artificial Intelligence 9. Cases
Lernziele: Learning Objectives: Students will gain insight into: - The influences of policy objectives and regulations considering communication technology for the strategic positioning of industry and users; - the key trends and drivers of mobility and the related challenges for the industry; - the technological development initiated by the trends; - communications technology as an "enabler" of new business models; - the consumer orientation of mobility; - the drivers and barriers to the implementation of mobility innovations.
Weitere Informationen zu den Prüfungsleistungen: The examination for this seminar is twofold. It consists of a presentation (30%) as well as a term paper (70%). The use cases for the presentation will be based on the project GAIA-X.
